Compare two sites head-to-head

Why head-to-head beats vibes

Most "competitor analysis" tools show you a stack of vanity metrics — domain authority, estimated traffic, backlink counts — that don't tell you what to do. SEO Pulse runs the same 9-category technical audit on both sites at the same time, scored on the same rubric, so the gap is concrete: "their structured data is 28 points ahead of ours" is something you can fix this week.

• Apples-to-apples scoring
  Identical rubric, identical weights, run within the same minute.
• Category-by-category gap
  See exactly where you're winning and where you're behind.
• AI search readiness gap
  Find out who's better positioned for ChatGPT, Perplexity, Gemini.
• Actionable diff
  Every losing category links to a prioritized fix list, not just a number.

Great ways to use Compare

• Pitch decks. Drop a screenshot into your sales deck showing the prospect vs their top competitor.
• Pre-launch QA. Compare your staging URL against production to catch regressions.
• Content benchmarking. Compare your blog post against the #1 ranking post for the same keyword.
• Acquisition diligence. Stack the target site against the acquirer's site before you sign.

How scoring works

Each category is scored 0–100 against a weighted rubric covering HTTPS, indexability, on-page content, performance, structured data, mobile, social previews, and AI search readiness. The overall score is a weighted average that prioritizes the categories with the largest impact on real-world rankings. Comparisons run in parallel for fairness — no caching, no leftover scores.